Um, ya. This ad is creepy on so many levels. The print ad for Sanitol Hand Sanitizer was created by McCann Worldwide Group in New Delhi, India. It makes me uncomfortable and feel the need to shower but not so sure on the hand sanitizer.
First, what’s up with the composition of this ad? Hey dude look at me lift this monster 2 pound weight while I touch your hairy arm pit. Second, why is she touching his pit? It looks like she’s petting it like a kitty while she gets her bicep curl on. Strange.
Advertising Agency: McCann Worldgroup, New Delhi, India
Published: December 2010
Props: adsoftheworld.com for the ad.