The California Milk Processor Board has a new ad campaign that targets PMS. Women are well aware of what PMS is and stands for and no it’s no Puny Man Sydrome, although it could. The ads might appeal to men but I doubt it will make them buy more milk. Will targeting Pre-Menstrual Syndrome alienate women?
It’s certainly a controversial approach to marketing with such headlines as “I’m sorry I listened to what you said and not what you meant.”
I’m not sure sure many women will be a fan of the ad “I apologize for letting you misinterpret what I was saying”. Ballsy headline on that one. You’re “letting” a woman do something? How kind of you, dork face.
The ads send you to the web site EveryThingIDOisWrong.org. Their pitch is that milk can help reduce the symptoms of PMS. Call me crazy but I think they may have enraged a few women with these ads and last time I checked, women do most of the grocery shopping.
Guys, I don’t think it would be a wise idea to hand a lady a glass of milk if she’s busting your chops. Just say’n.
Ladies, what do you think?
Props Adweek.com for the ads.
