American Media continues to issue a number of press releases and announcements. Today, AMI announced that they would be partnering with the largest online supplement retailer, bodybuilding.com. Bodybuilding.com will not only benefit from the traffic of Muscleandfitness.com but also from the content of AMI’s various titles.
NEW YORK, Nov. 3, 2011 — David J. Pecker, Chairman, President and CEO of American Media, Inc. (AMI), today announced that the company has entered into a partnership with Bodybuilding.com, the largest online retailer of supplements, vitamins and sports nutrition products.
As the leading publisher of health and fitness media brands, AMI’s partnership with Bodybuilding.com gives consumers direct access to the full line of products from Bodybuilding.com through the retail store available on the Muscle & Fitness website. This corporate exchange program will allow Bodybuilding.com site visitors to access the foremost health and fitness content from AMI’s various titles including Men’s Fitness, Muscle & Fitness, Flex and Shape.
Commenting on the partnership, Mr. Pecker said, “As two leaders in our respective fields, this is a very unique opportunity that we now have. Being able to provide the authoritative voice in health and fitness that AMI’s consumers trust along with their favorite products from Bodybuilding.com, is very exciting.”
Chris Scardino, Executive Vice President/Group Publishing Director added, “Bodybuilding.com and American Media have enjoyed a longstanding and mutually beneficial relationship, and this partnership will further enhance the world of health and fitness.”
“We love being able to share the newest and most helpful content with visitors to Bodybuilding.com. Working with AMI helps give our visitors access to some of the top celebrity and athlete training programs out there,” said Ryan DeLuca, Bodybuilding.com CEO.
About American Media, Inc.
American Media, Inc. owns and operates the leading print and digital celebrity and health and fitness media brands in the United States. AMI’s titles include Star, OK!, National Enquirer, Globe, Soap Opera Digest, Soap Opera Weekly, Pixie, Shape, Men’s Fitness, Muscle & Fitness, Flex, Muscle & Fitness Hers, Fit Pregnancy and Natural Health. AMI also manages 18 different digital sites including RadarOnline.com, OKmagazine.com, Shape.com, MensFitness.com, MuscleandFitness.com and FitPregnancy.com. AMI’s magazines have a combined total circulation of almost 7 million and reach more than 55 million men and women each month. AMI’s digital properties reach an average of 10 million unique visitors and 80 million page views monthly.AMI also operates a Publishing Services business unit which includes Distribution Services, Inc. (DSI), the No. 1 in-store magazine sales and merchandising marketing company in the U.S. and Canada. DSI places and monitors AMI’s publications and third-party publications to ensure proper displays in major retail chains and national and regional supermarket chains. DSI also provides marketing, merchandising and information gathering services to third parties including non-magazine clients. Publishing Services also provides print and digital advertising sales and strategic management direction in the following areas: manufacturing, subscription circulation, logistics, event marketing and full back office financial functions. Playboy is one of many publishers who have taken advantage of these additional services.
About Bodybuilding.com
Bodybuilding.com offers more than 12,000 health and fitness supplements and accessories to help more than 30 million people every month achieve their health, fitness, and appearance goals, as well as over 35,000 pages of FREE information, including more than 20,000 articles and videos, expert online trainers, and new content added daily.SOURCE American Media, Inc.
Are writers being paid more for the magazine content to be published and distributed on Bodybuilding.com? What about photographers who shoot a feature, are they compensated for the usage of their images? Not so much. This will be interesting to watch how this unfolds in the coming months.
