Gatorade is kicking off the new year with a new tv spot that focuses on what you put inside your body. When you have everything you need on the outside, what will help you win will come from within. A clever play on words that’s typically used to describe an athlete’s will from within themselves. Their hope is that it’s Gatorade’s growing list of sports nutrition products will help you win. The spots aired tonight during the Rose Bowl and Fiesta Bowl.
Last month we shared a story on Gatorade’s push towards a bigger share of the sports nutrition market. This spot takes a step in that direction and features a number of athletes training and kicking ass in their respective sports. The message “Win From Within” will likely resonant with hardbody minded individuals. While the concept isn’t new it is one that speaks to health conscious people and more specifically athletes.
“Isn’t Enough” – Commercial Script (Voice Over)
Your moisture wicking fabric isn’t enough.
Your zero weight shoes aren’t enough.
Your carbon fiber racket isn’t enough.
The apps that track, analyze and motivate you aren’t enough.
Nothing you put on… is.
It’s up to you.
You and what’s inside you.
What’s your put into it is what you get out of it.
Simple as that.
Your explode to the record books.
You show no mercy.
You come back stronger.
You win from within.
We like the use of #winfromwithin at the end. It’s obvious to most that it’s a hashtag to be used on twitter and it’s likely one that that will be picking up buzz in the coming days. Use it when you’re talking about this commercial and how you “win from within”. Tweet your thoughts to twitter.com/gatorade and tag us on it @hardbodynews.
The question is will it be enough to make people think of Gatorade as more than just a sports-drink that’s been around for decades?