The LA FIT EXPO Returns to the Los Angles Convention Center

The West Coast’s Largest Fitness Expo,The TheFitExpo™ Southern California, Returns to the Los Angeles Convention Center January 25-26
A decade long Los Angeles tradition, The TheFitExpo Southern California presented by Subway Restaurants and Body Fortress, returns January 25-26, 2014 to the Los Angeles Convention Center. This exciting weekend will offer attendees a non-stop immersion into the worlds of health and fitness, including challenges where top athletes will compete. Check for up-to-the-minute additions.

2014 LA Fit Expo
Now in its 11th year, TheFitExpo will bring together over 35,000 fitness enthusiasts and fans from Southern California and around the world. Attendees will get the opportunity to come face to face with celebrities, executives and fitness industry veterans as well as walk through an exhibit hall with over 300 exhibits consisting of the most innovative companies in fitness displaying products and services with discounts and complimentary samples offered.

Erin Ferries, Executive Director of National Fitness Productions, said, “We continue to expand our programing and exhibit areas as we focus on broadening our expo to capture new aspects of fitness. This year we are welcoming several new events including Extreme Tricking hosted by Loopkicks, Parkour hosted by Tempest Freerunning Academy, the Met-Rx All American MAS Wrestling Championship and TheFitExpo Career Connection.”

Along with these new attractions, several fan favorites are set to return including a huge MMA area, LA Battle of the Boxes (CrossFit), Battle of the Bar, and a Jump Rope Competition. Plus, the Healthy Living Pavilion and The Evolution Fitness Conference with mini workouts will be larger than ever.

Attendees can cheer on 20 returning contests including The Gracie Jiu-Jitsu Nationals, IRON MAN Magazine Naturally Bodybuilding, Physique, Figure & Bikini Championships presented by Optimum Nutrition, MET-Rx Odd Haugen Strength Challenge, American Record Makers Olympic Weightlifting Competition, The USPLA American Cup Powerlifting Championships, MET-Rx Vise Grip Viking Challenge and’s BodySpaceâ„¢ Spokesmodel Search.

TheFitExpo weekend will offer attendees the chance to win prize money and bragging rights as SoCal’s Best 4 Ca$h and MAXREPS 4 Ca$h returns, offering a total of $4,000 in cash prizes.

Adult admission tickets are $20 per day or $30 for the full weekend. Children 12 years and under are $10 per day and children under 6 are free. Show hours are Saturday, 10:00 a.m. – 6:30 p.m. and Sunday, 10:00 a.m. – 5:00 p.m. Plenty of parking is available. The Los Angeles Convention Center is located at 1201 South Figueroa Street, South Halls G, H, and J. For full information on TheFitExpo ticketing, exhibiting or sponsorship opportunities call (818) 545-0290 or visit

Event is produced by National Fitness Productions. Title sponsor is Presenting sponsors for TheFitExpo Southern California are Body Fortress and Subway Restaurants with MET-Rx, Pure Nutrition, Optimum Nutrition, American BodyBuilding and Ralphs as Major sponsors. Supporting sponsors include ProMera Sports, GNC, Beachbody, NASM, Reebok ONE, R.I.P.P.E.D.. Media sponsors include Iron Man Magazine, MMA Worldwide, Muscle & Performance Magazine, Black Belt Magazine and The Box Magazine.

Disclaimer: Reader discretion advised, please consult your physician before beginning any exercise or diet program.