This Girl Can is described as “a national campaign developed by Sport England and a wide range of partnership organisations.” The campaign aims to celebrate women who are setting aside fear and self-doubt by “doing their thing”. The video has only been up a couple of days and it’s already closing in on one million Youtube views. Why? It feels authentic, real and in turn creating a buzz online.
It’s easy to give this video a pass and overlook some of the clichéd sayings like “sweat like a pig”. You’re not going to see models with rock hard physiques in this video and that’s the point. Not every one aspires to be on a cover of a magazine. This Girl Can offers a great reminder, “Fear of judgement is stopping many of us from taking part in exercise. But as thousands of women up and down the country are proving, it really doesn’t have to.”
The video is set to female rap artist, Missy Elliott’s “Get UR Freak On”. Elliott was noted for her weight-loss in 2014 and has an on-going battle Graves’ disease. The singer encouraged her 2.5 million twitter followers to check out the #thisgirlCan campaign.
This Girl Can:
I jiggle there for I am
Sweat like a pig, feeling like a fox
I kick balls, deal with it
Damn right I look hot
This Girl Can celebrates the women who are doing their thing no matter how they do it, how they look or even how sweaty they get. They’re here to inspire us to wiggle, jiggle, move and prove that judgement is a barrier that can be overcome.#thisgirlcan
Follow THIS GIRL CAN:
FACEBOOK
Twitter @ThisGirlCanUK
