Earlier in the year I posted an ad from Nutrex where they featured pro figure competitor, Larissa Reiss spread eagle with a poorly photo-shopped supplement bottle next to her. The headline read, “Meet your new sex partner”. Classy stuff (note the sarcasm). They’re back with another sleazy ad and this time it features not only Larissa Reiss but also pro bikini competitor Nathalia Melo. The headline reads, “BETTER SEX! No strings attached”.
As you can see the image shows Nathalia on all fours with Larissa pulling her g-string off. I don’t find the image flattering and it’s far from sexy. It’s pretty apparent that this company doesn’t view these women as athletes. If they did they wouldn’t put them in their ads this way. Sure, they have the right to do whatever they want but why showcase two of the top pro competitors in this manner? I get that the supplement is a sex enhancing pill but there are plenty of ways to convey sexy without making it sleazy.
What do you think? Post your thoughts in the comments below.
