Do you have an extra $20,000 laying around? If you do and you’re looking for a ridiculously, awesome camera check out the Mamiya DM33. It has a 33 megapixel sensor which equates to insane quality. Wait. Wondering why I’m geeking out about a camera that costs more than some cars? Check out the commercial below, it features IFBB Bikini Pro Tabitha Klausen (now Leandri). Props Tabitha!

I like the approach Nike is taking with this ad. They’re calling out the people who think a shoe is the “quick fix” to getting fit. Reebok’s advertising has made claims that you’ll get a tighter booty wearing their EasyTone shoes. Nike takes a different path in this ad saying, “The Nike Trainer One is not a magical toning shoe. It’s a training shoe. Its DiamondFLX technology activates your muscle to work how they’re supposed to, giving your faster results from all those squats, lunges and classes that you do. So you get fit faster.”

New Nike ad from CNBC.com

Nike is great at marketing and has been for years. There is an interesting article about the new toning shoe market on CNBC.com. It talks about the explosion of this new market targeting women and how Nike has avoided it. Check it out, it’s worth the read.

Check out the new T-Mobile commercial that features a female bodybuilder’s image. I could be wrong but it looks like the woman is Nikki Fuller. The commercial is pretty lame if you ask me.

Can you spot whose booty is featured as part of this new EAS Myoplex ad?

The rest of the ad reads: Your Glutes…Work ‘Em Out and Show ‘Em Off.

If you’ve got a booty like this I say HELL to the YA. Show it off!

I LOVE the work Oakley is doing with their new women’s campaign. “Perform Beautifully” is an example of how a company can empower women in a tasteful and classy manner.  The photography, video and more importantly the message is great. Karena Dawn says it best in her video, “any woman can perform beautifully”. If only the supplement industry would take note on this approach.

Karena Dawn featured in new Oakley women campaign.

Check out the videos on oakleyshopping.com. Two thumbs up for Oakley Women!

The commercial says it’s ridiculously simple but I’d say it’s simply ridiculous. Terrible message. Two thumbs down for crappy weigh-loss marketing.

Thanks to Kayde Puckett for the link.

Dog owners take note… You’re making life hard for your dog if you let him become a chubster. Check out this amusing ad for a diet dog food product.

Ad via adland.tv

Do your pooch a favor and don’t let him get fat or he’ll never get any action.

Banner ads have been around for years but this is without question one of the most creative approaches I’ve seen. It’s an ad for Gold’s Gym and well take a look…

If you’re on a MAC (sorry PC users) you can see the banner in action here.
Via Ads of the World.

This ridiculous commercial guarantees you’ll have great legs in just three minutes. WHAT? YES, it’s a “three minute miracle”! Oh and let’s not forget if you use this you will get “firm lifted buns” too! This $200 piece of crap cracks me up. Sorry, my bad if you order right away it only costs $149.95.

The things people think up…

Cracking eggs is pretty simply, right? Apparently not for some people and that’s why there’s EZ Cracker. Oh brother…

This is a different approach to advertising a protein product. This ad is part of a new campaign targeting athletes and every day consumers. The product is an organic protein called EcoProtein. Since I can’t read a word of what their web site (ecoprotein.com) says, I’ll take their word for it. The ad illustrates the organic connection by showing the roots to the runner.

Will it be effective? Who knows but it certainly cuts through the clutter.

via adsoftheworld.com

This commercial with dancer Sofia Boutella is a few years old but it’s pretty sweet and a number of the moves performed remind me of an IFBB Pro Fitness routine. Check it out. I dig.

You might recognize fitness model Lindsay Messina from a variety of places. She’s notched a few covers under her belt with the first being this Muscle & Fitness Hers issue.

Now the stunning cover girl is rock’n it in a new commercial for KNOCKOUT ABS®.

If I tried this thing it would probably whack me in the face.

I ran across this little nugget this morning.

A study from Arizona State University, University of Cologne in Germany and Erasmus University in the Netherlands found that campaigns utilizing real sized women, which includes ‘plus-sized’ models, “are unlikely to work on their intended customers”.

“We found that overweight consumers demonstrated lower self-esteem — and therefore probably less enthusiasm about buying products — after exposure to any size models in ads (versus ads with no models). Also, normal-weight consumers experienced lower self-esteem after exposure to moderately heavy models, such as those in Dove soap’s ‘Real Women’ campaign, than after exposure to moderately thin models.”

An interesting finding that came from the study was that the size of the reader relative to the size of the model is a factor in self-esteem.

– via agencyspy

This story supports the need for more Hardbody women in ads. 🙂

Ads outside of the United States are always a little more over-the-top but this one pushes even those lines. This ad shows a woman working out on a spin bike in a very erotic fashion. What’s the spot for? VULVA Original.

The web site (smellmeand.com) says, “VULVA Original is not a perfume. It’s a vaginal scent which is purely a substance for your own sensual pleasure. The vaginal scent stimulates and complements erotic fantasies”.

Um ya chalk this one up to the WTF Category.

Most of you have a Myspace, Facebook or some other social networking account. This commercial by Samsung is an amusing spin on the profile photo and how to proper shoot the look you’re trying to capture. Pop the collar and show off the assets.

Reebook Germany gets into the mix. These booties do not get the hardbody seal of approval. Sorry. They are smaller than the average booty I’m sure but they’ve got a ways to go before they’re hardbody. 🙂

Gotta love this one ladies. Mastercard’s latest priceless commercial and this time it celebrates women in an unexpected way.

I’d think you’d want to show a little bit tighter booty than this to drive your point home. Another ad for Reebok’s booty toning shoes.

These are awesome spots from Nike featuring women in “Delicious Training”. Nike continues to impress with their commercials.

Pro Snowboarder Ellery Hollingsworth:

Pro Tennis Player Serena Williams:

Pro Women’s Basketball Player Candice Wiggins:

Now THOSE are cool!

This ad is so stupid it’s actually pretty funny. Too bad Old Spice still reminds most people of their grandpa.

Hydroxycut Max! Advanced is once again featuring Jamie Eason in a new ad. Looking good Jamie.