Inbox Fitness Acquired By O2 Media
Award-Winning Media and Television Production Company Acquires InboxFitness.com to Expand Fitness E-Retailer Brand onto Broader National Media Platforms

POMPANO BEACH, Fla. and NEWARK, Del., Dec. 3, 2014 /PRNewswire/ — O2 Mediaâ„¢ is pleased to announce that the company has acquired the health and fitness e-retailer InboxFitness.com.

The capital investment will strengthen and expand InboxFitness.com‘s growth as well as give the e-retailer a launching platform to take their e-commerce business to an even broader level through national television, YouTube, and other broadcast and media platforms.

O2 Media, the leader in creating and producing branded entertainment, is a fully integrated broadcast media production company. Its four award-winning and long-running branded entertainment shows The Balancing Act®, Designing Spaces™, Mission Makeover®, and All Mixed Up™ currently air on Lifetime® Television and are also seen in U.S. syndication markets. Access Health®, the fifth show on its roster, launched November 26, 2014.

“As an e-commerce business focused on health and fitness, we’re thrilled about teaming up with O2 Media, and impressed with their knowledge about, and dedication to, health and fitness programming.  We’re excited to have the opportunity to expand our media reach and inspire millions more people to get fit, and connect people with the right tools to help them do it,” said Founder and CEO of Inbox Fitness, Vincent Scalisi.

InboxFitness.com is the first flash-sale retailer in the $124 billion U.S. health and fitness market, and in less than a year has amassed a range of nearly 3000 unique products from over 200 different brands.

“We couldn’t be more excited to be a part of InboxFitness.com’s future, and look forward to a mutually successful relationship that will only strengthen and expand each of our platforms in the health and fitness space,” said Thomas Deters, President and CEO, O2 Media.

This acquisition also reunites Scalisi and Deters who were previously both top executives at Weider Publications Inc., and who helped position that company for sale to American Media Inc. for $350 million in 2003.  Both executives also helmed Weider’s flagship publication, Muscle & Fitness as Editor-in-Chief, in successive tenures that spanned almost 20 years of that magazine’s history.

About O2 Mediaâ„¢
O2 Mediaâ„¢ is the leader in branded entertainment, creating and producing more than 2,000 episodes airing across their four award-winning shows The Balancing Act®, Designing Spacesâ„¢, Mission Makeover®, and All Mixed Up™ currently airing on Lifetime® Television and U.S. syndication markets and is also launching its new series Access Health® this fall. O2 Mediaâ„¢ has collaborated with over 2,900 global and national brands, including Forbes top 500 companies that have come to shoot in the company’s state-of-the-art production and development studios in South Florida. This has allowed O2 Mediaâ„¢ the unique opportunity to produce successful shows and test brand concepts for Marketers. www.o2mediainc.com

Like us on Facebook: www.facebook.com/o2mediainc
Follow us on LinkedIn:   O2 Media
TV Brand Integration: TV Brand Integration

About Inbox Fitness®
Inbox Fitness® is a flash-sale e-retailer of health and fitness products, including nutritional supplements, exercise equipment, fitness apparel and accessories, healthy home and kitchen items, and a variety of organic and natural nutrition products.

Inbox Fitness® is the first flash-sale/event-sale retailer in the $124 billion U.S. health and fitness market, and in less than a year has amassed a range of nearly 3000 unique products from over 200 top national brands. www.inboxfitness.com

Like us on Facebook: www.facebook.com/InboxFitness
Follow us Twitter: www.twitter.com/InboxFitness

News & logos via O2 Media Inc / PRNewswire

NEW YORK and DES MOINES, Iowa, Dec. 1, 2014 /PRNewswire/ — Meredith Corporation (NYSE: MDP) (www.meredith.com); and David Zinczenko, CEO of Galvanized, LLC, (www.galvanized.com) today unveiled Eat This, Not That! magazine, the first-ever stand-alone newsstand product for the brand. It will be available in more than 80,000 newsstand pockets nationwide starting December 2.

Eat This, Not That! magazine is based on the bestselling book franchise by Zinczenko and coauthor Matt Goulding, which has generated 16 titles and sold more than 7 million copies since its debut in 2007. Since acquiring the Eat This, Not That! franchise in September 2014, Zinczenko and Galvanized have been working to relaunch the brand across multiple platforms including a redesigned website launching later this month (www.eatthis.com) and mobile applications, a quarterly digital magazine, and two new books available in the first half of 2015.

“With the holidays upon us, this is an ideal time for consumers to pick up a copy of Eat This, Not That! magazine,” said Meredith National Media Group President Tom Harty. “David has done an excellent job bringing the best of the Eat This, Not That! brand to life in a magazine format, and has created exciting new features that will entertain and inform. We’re excited to be working with Galvanized and look forward to creating more products in the future.”

A highlight of the premiere issue of Eat This, Not That! magazine is the debut of the Eat This! Awards for the Best Supermarket Foods in the country, selected for readers by the Eat This, Not That! staff. The Eat This! Awards cover everything from lunchmeats to cookies to hummus to frozen corn dogs (yes, corn dogs). Other features include:

• Master Your Kitchen, which features more than 50 recipes designed for maximum nutrition and weight-loss impact.

• The Best and Worst Kids’ Foods in America, plus a survival guide for parents trying to feed their children well.

• The Restaurant Survival Guide, designed to help readers drop pounds by making simple choices at their favorite restaurants, from Applebee’s to Wendy’s. (One simple burgers-and-steak swap at Outback will save readers 620 calories alone!)

• The exclusive Eat This, Not That! Reader Poll, with surprising new insights into the way we shop and eat today.

“Eat This, Not That!” cover (PRNewsFoto/Meredith Corporation)

Meredith uses multiple distribution platforms – including broadcast television, print, digital, mobile, tablets and video – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners. Meredith’s National Media Group reaches an audience of over 200 million monthly, including 100 million unduplicated women and 60 percent of American millennial women through well-known brands such as Better Homes and Gardens, Parents and Allrecipes. Meredith’s Local Media Group includes 16 owned or operated television stations reaching more than 10 percent of U.S. households.

In addition to the magazine and digital efforts, the Eat This brand also features more than 630,000 followers on Twitter and more than 320,000 Facebook fans. Eat This, Not That! has bimonthly segments on Good Morning America, the top-rated morning show in the U.S. Zinczenko and Galvanized have also established content syndication deals for Eat This, Not That! with the new Yahoo! Health magazine, which also includes a biweekly feature on the home page of Yahoo!.

Eat This, Not That! magazine’s debut marks the first step in a partnership with Meredith for Eat This, Not That! and Galvanized, the media company launched by Zinczenko and co-founder Stephen Perrine in 2013. It already has established partnerships with American Media, Inc., ABC News, Bonnier Corporation, William Morris Endeavor, and Random House.

Photos courtesy Eat This, Not That!”  (PRNewsFoto/Meredith Corporation)

If you’ve ever competed in a NPC National level event or attend one, you’ve seen Tony. He couldn’t be missed. He was usually by the door, collecting your ticket to the event and had a smile from ear to ear. It’s with great sadness and a heavy heart to share that Tony has passed away. Antonio R. Hawes-Beeler passed on December 1, 2014 after a long illness and a stroke. Tony’s family shared on Facebook, “Of course we are sad that he will no longer be with us but we are relieved that his suffering is over. We would like to thank you for your prayers and words of comfort. You have been a good friend to us.”

EVERY person who has commented about Tony mentions his kindness, positive energy and contagious smile. We’ll miss you Tony. Rest in Peace.

Cards of Condolences can be sent to his family:
The Beelers
145 Jan’s Meadows
Stockbridge, GA 30281

In Lieu of flowers, the family requests a donation:
“The Tony Hawes-Beeler Scholarship Fund”
P.O. Box 834
Jonesboro, GA 30237

Viewing: Friday 12/5
12 Noon – 6 pm
Wake from 6-7 pm
Watkins Funeral Home
163 North Avenue, Jonesboro, GA

Funeral Service: Sat, 12/6, 11 am
Rock Springs Baptist Church
5900 Reynolds Road
Morrow, GA 30260

photo via fb

If you’re like me you probably have more than one water bottle in your cupboard or in your car. So why would you need another one? Meet Alex. ALEX isn’t your average bottle. It’s like a stylish transformer of awesomeness. The concept is pretty simple but amazing. I heard about ALEX through world-class snowboarder, Gretchen Blelier and decided to check it out. After reading more about the ALEX bottle, I became “a backer”. It was the first time I’d backed anything on Kickstarter so I was a little apprehensive but the process was super easy and painless.

The original goal was $50,000 on Kickstarter but that number has been crushed. Over 2,450 people have backed the ALEX bottle and pledged over $126,000 with just five days to go.

ALEX stands for something.
A devious do-gooder from the start, ALEX is an acronym for “Always Live Extraordinarily”. We believe that innovation with a conscience is an idea that people can get behind. By personifying ALEX, it becomes more than just a water bottle; it becomes a part of your family.

Mission In A Bottle.
ALEX is made by a small group of individuals who seek to improve the planet, one idea at a time. Our products reflect strong passions for creative design, functional integrity, and simplicity. If we ever successfully bottle the cosmos, you’ll be among the first to get a straw.

What’s ALEX made of?
ALEX may be really ridiculously good looking, but it’s what’s on the inside that counts. Made with 100% BPA Free premium grade stainless steel and a strap from 100% recycled water bottles, ALEX naturally attracts health conscious citizens of mother earth.

• BPA Free Premium Grade 304 Stainless Steel
• BPA FREE Polypropylene #5 Cap and Mid Body Band
• ALEX is top rack dishwasher safe
• Fits ice cubes, but not rapper Ice Cube
• Strap made from recycled plastic bottles
• Fits most cup holders and bike bottle cages
• Cap covers bottle lip Smoothie, powder drink and oatmeal friendly
• All sealing o-rings and gaskets made from Food Grade Silicone
• Conceived in the USA, Responsibly made in China

Don’t wait. Get your ALEX bottle before the time expires and tell ’em HARDBODY sent ya. You won’t get any special deals but you’ll get a kick ass bottle.

Sam Gordon didn’t let being the smallest player in her league stop her. She didn’t let being the only girl in her age division stop her. The phenom football player made national news two years ago and even appeared on a Wheaties box. Sam took a pass on competing in football during 2013 to focus on her soccer but came back this year and made her presence known. She scored 15 touchdowns and averaged 13 yards per carry. Pretty impressive! Oh and she played defensive too where she snatch 3 interception, recovered a fumble and recorded 59 tackles.

Check out Sam’s highlight reel and be sure to subscribe to her youtube channel. She’s a breathe of fresh air and reminds us all to have fun. GREAT JOB SAM! Keep up the good work! You’re a HARDBODY!

FOLLOW SAM ON SOCIAL MEDIA:
Youtube: https://www.youtube.com/user/SamSweetFeetGordon
Twitter: https://twitter.com/Sam_Gordon6
Instagram: http://instagram.com/sam_gordon6
Facebook: https://www.facebook.com/samgordonfootball

Allow me to state the obvious. IFBB Fitness Pro Oksana Grishina‘s year has been nothing short of spectacular. She kicked the year off with a win at the Fitness International and went on to win the Olympia crown. She then traveled to Madrid and took top honors at the Arnold Spain. She’s featured in a new book, The Women’s Precontest Bible and continues to travel the globe with her sponsor SAN Nutrition.

SAN has been so pleased with Oksana that they renewed her endosrsement contract. Many people get a sponsorship but few continue the partnership beyond the contract. It speaks to not only Oksana’s commitment but also to SAN’s faith in her. I spoke with SAN and asked what attracted them to signing Oksana in the first place. They shared, “From the first time we met Oksana, we knew she was a natural fit with SAN. Not only is she a highly accomplished athlete, but fitness is truly her life, and she embodies everything SAN stands for. On top of her impressive athletic accomplishments, Oksana also carries a degree in Physical Training and Sports, she trains religiously, and her creativity and passion are off the charts. Her positive energy is contagious.”

“Oksana is the consummate perfectionist, and her style fits perfectly with what SAN is doing both domestically and internationally. The world is looking for more well-rounded athletes to make their marks in the fitness sport, and Oksana has already taken things to an entirely new level.” said SAN.

Oksana was excited at the contract renewal and said, “I’m very proud and happy to continue my relationship with SAN Nutrition. SAN makes quality products that have helped to support my training and body for years of Fitness competition.  But, what’s more important to me is that I love all the amazing SAN people who I get to work with!”

Certainly her competitive resume helps attract a sponsor like SAN but it goes behind that. SAN shared, “Oksana is an integral part of Team SAN, and she personifies the SAN philosophy. Whether competing at the highest levels, promoting SAN worldwide, or contributing to the Team SAN blog with tips, hints, and motivation, Oksana Grishina delivers results. Oksana puts her all into everything she does and SAN Nutrition is honored to have her as a member of our team.”

Fans will get a chance to meet Oksana at a number of events across the world in 2015. She is currently schedule to appear at the Arnold Classic in Columbus, The LA Fit Expo, Arnold Brazil, Arnold Madrid, FIBO, the Australian Fitness & Health Expo and of course the Olympia. Oksana said, “I love to see my fans, and spend time with my SAN buddies!  It’s always busy at the booth, so I even try to get there early, just to talk and spend time with my SAN teammates.”

When asked if she’d be back to the Fitness International stage in Columbus, Oksana enthusiastically shared, “Of course, it was really amazing to have such a successful competitive year.  But, when I look to the future, I want to compete for the same reasons I always have–because I love competing as an athlete, and because I have something to say with my performance on stage.  So, I’m still thinking about what to do next.”

That pretty much sums it up. It may sound cliché´ but when you do what you love you’ll be happy. Oksana doesn’t just pretend to live the Fitness lifestyle, she embodies it.

Follow Oksana on Facebook, twitter and instagram. Learn more about SAN and follow Oksana’s blog here.

Oksana is all smiles at the SAN booth. 

Lead photo provided by SAN

It’s National Oatmeal Day. What does that mean? Great question and I have no clue, it just kept popping up on my twitter feed this morning. Do we really need a day devoted to Oatmeal? Apparently so. Competitors often make oatmeal part of the contest prep and while it can is boring to eat you can spice it up with peanut butter, bananas, cinnamon or stevia. Many people are on an anti-grain kick lately so don’t count on them to help you celebrate this ridiculous day.

Joe Silverman, senior marketing director for Quaker Foods North America, shared, “Oatmeal is a delicious and nutritious breakfast option that families have enjoyed together for generations. We’re excited to treat fans, especially on National Oatmeal Day, with oatmeal to start their day off right.”

Looking for a few oatmeal recipes? Check em out here.

Bodybuilding.com also has a few recipes to help make oatmeal suck less.

photo via bbcom

Complete results for the 2014 IFBB Europa Phoenix Pro event which featured over 160 competitors in Phoenix, Arizona.

2014 IFBB Europa Phoenix Pro Results
Phoenix, AZ – October 25-26, 2014

2014 IFBB Europa Phoenix Pro Fitness Results
1. Sarah Kovach
2. Whitney Jones
3. Ryall Graber
4. Chika Aluka
5. Kelcie Gahley
6. Allison Ethier
7. Nita Marquez
8. Amanda Hatfield
9. Hollie Stewart
10. Kimberly Stroup
11. Holly Semanoff
12. Shelly Paton
13. Tanis Tzavaras
14. Susana Cacavieli
15. Irene Nunn
16. Sherry Boudreau
16. Babette Mulford
16. Debbie Sizemore
16. Shannon Siemer

2014 IFBB Europa Phoenix Pro Figure Results
1. Vera Mallett
2. Ivana Ivusic
3. Josie Zamora
4. Brittany Campbell
5. Tamara Sedlack
6. Beckie Boddie
7. Olga Karavayeva
8. Carly Sparling Horrell
9. Dawn Fernandez
10. Melissa Spiegel
11. Susana Ramirez
12. Shalako Bradberry
13. Amber Crowder
14. Bruna Miyagui
15. Kimberly Jones
16. Agnese Russo
16. Beckie Boddie
17. Denise Rose
18. Shianne Behan
18. Jennifer Brown
18. Kim Clark
18. Virginia Coffman
18. Sarah Dominguez
18. Elizabeth Jenkins
18. Danielle Kiffer
18. Linda Potter
18. Viviana Baca Servin
18. Lacy Smith
18. Melissa Smith
18. Karly Woodle

2014 IFBB Europa Phoenix Pro Bikini Results
1. Sarah LeBlanc
2. Francesca Lauren
3. Lindsey Waters
4. Bianca Berry
5. Tatiana Koshman
6. Alexa Hotaling
7. Yarishna Ayala
8. Breena Martinez
9. Janelle Saitone-McGuire
10. Iveth Carreon
11. Edna Olivas
12. Lorena Bucio
13. Lisa Asuncion
14. Krissy Chin
15. Jessica James
16. Jennifer Stevens
17. Cindy Villalobos
18. Michelle Brannan
18. Karey A Grabow
18. Jessica Gutierrez
18. Solmay Hernandez
18. Lisette Howard
18. Jessica Lynn
18. Lisa Kelly
18. Camile Periat
18. Cecile Palacios
18. Cristina Mendivil
18. Joni Lyn Ortiz
18. Lisa Roy
18. Lindsey Wells
DNF – Sheena Jayne Anderton

2014 IFBB Europa Phoenix Pro Women’s Physique Results
1. Teresita Morales
2. Heather Grace
3. Tamee Marie
4. Jamie Postill
5. La’Drissa Bonivel
6. Susan Salazar
7. Natalia Batova
8. Asha Hadley
9. Nekole Hamrick
10. Antoinette Downie
11. Margarita Charalm
12. Shannon Byers
13. Jennifer Robinson
14. Loana Paula Muttoni
15. Erin Lawson
16. Katerina Kyptova
17. Laura Boisacq
17. Andrea Ferreira
17. Cassandra Floyd
17. Marnie Holley
17. Hannah Hallman
17. Marina Lopez
17. Dawniel King
17. Jayla McDermott
17. Jodi Marchuck
17. Tannaz Malek Nasta
17. Rita Rae
17. Kelli Schrader
17. Rebecca Schubeck
17. Casie Shepherd
17. Shelly Yakimchuk
17. Tracy Weller

2014 IFBB Europa Phoenix Pro Men’s Bodybuilding Results
1. Mohamed Bannout
2. Johnnie Jackson
3. Brad Rowe
4. Ben White
5. Fred Smalls
6. Grigori Atoyan
7. Pablo Ayala Zayas
8. An Nguyen
9. Franklin Roberson
10. Lloyd Dollar
11. Mike Johnson
12. Nikitas Manolakas
13. Alden Gamet

2014 IFBB Europa Phoenix Pro Men’s 212 Bodybuilding Results
1. Jose Raymond
2. Mark Dugdale
3. Ahmad Ahmad
4. Tricky Jackson
5. Marvin Ward
6. John Sherman
7. Gamal Al Maadawy
8. Troy Tate
9. Leonardo Pacheco
10. Wendell Floyd
11. Peter Ciccone
12. Bola Ojex
13. Jose Bustamante
14. Marcos Cardona
15. Breon Ansley
16. Lyndon Belgrave
16. Shavis Higa
16. Lorenzo Jones
16. Hennie Kotze
16. Daron Lytle
16. Richie Langit
16. Luis Santa

2014 IFBB Europa Phoenix Pro Men’s Physique Results
1. Jason Poston
2. Michael Ferguson
3. Xavisus Gayden
4. Ryan Hinton
5. David Gonzalez
6. Damir Delic
7. Nick Adams
8. Frank Griffin
9. Matt Christianer
10. Edgar Julian Gonzalez
11. Qaadir Majeed
12. Mariusz Czerniewicz
13. Murat Demir
14. Darnell Moss
15. Chris Williamson
16. Greg Jones
17. Evan Gryka
17. Freddy Naidu
17. Pierre Vuala

The 2014 TCS New York City Marathon is quickly approaching (November 2nd) and if you’ve ever ran a marathon you know how challenging they are. Shoe maker Asics shared, “Marathoners are a different breed. We know the strength, commitment and dedication it takes to be one of the 541,000 – less than 1% of the population – who complete marathons every year. Our world is full of meticulous planning; getting up before the sun; of personal sacrifice and gasping as we struggle to finish that last mile. But there’s more to it. We do it because we love it, and because it’s fun. Most of all, we run because we can’t live without it.”

Check out the infographic by Asics.

Joe Posnanski wrote, “We craved anything that resembled sports.” in his story titled “This is Sportsworld”. It’s in reference to NBC’s sports program from the 1980s. You can see the opening to it below and if you look close around the 57 second mark you’ll see female bodybuilding champion, Cory Everson. Don’t hold your breath on ever seeing that aired today. The 50th Olympia was supposed to air on NBC Sports Network but was pulled for unknown reasons but that’s a story for another time.

It’s refreshing to see NBC Sports focusing on the art of storytelling. It’s the easiest way to get people interested in sports. If a story is told in a compelling way, you’ll find yourself reading or watching it even if you don’t like the sport or the player. Check out NBCSportsWorld.com for a few stories already published, like the one with 12-time Paralympic Gold Medalist Jessica Long, and bookmark it for future stories.

“NBC SPORTSWORLD” is the New Long-Form Home of NBC Sports Digital
NBC Sports Digital recently announced the launch of NBC SportsWorld, a new micro-site within NBCSports.com dedicated to long-form storytelling. The site is populated with compelling long-form stories, essays, short films and documentaries, including select archived Olympic video.

Named after NBC Sports’ television program in the 1980s, which featured global content from a variety of sports properties, NBCSportsWorld.com is the home of exclusive long-form pieces from NBC Sports Digital’s contributors, including award-winning writer Joe Posnanski, Joe Prince-Wright of ProSoccerTalk, and Nick Zaccardi of OlympicTalk.

Following the site’s debut last Thursday, NBCSportsWorld has since added the following long-form pieces:

Payne, the story of how golf champion Payne Stewart lived, from the early days when his father guided and influenced him, his first Ryder Cup win, and the tragic end to his life in a lonely field in South Dakota.

CSN Bay Area Senior Insider Ray Ratto connects the dots from Joe Montana and John Elway to Colin Kapernick and Peyton Manning.

Nick Zaccardi examines the illusive long-jump record as current record holder Mike Powell celebrates 23 years with the title, the same amount of time as previous record holder Bob Beamon.

Bob Costas’s interview with Peyton Manning, who, prior to breaking Brett Favre’s all-time record for career touchdown passes, discussed the record-holders who preceded him.

In order to stay up to date with all of the latest features and videos on NBC SportsWorld, users can subscribe to a weekly newsletter that will be published each Friday recapping the previous week’s content on NBCSportsWorld.com. Readers can also follow NBC SportsWorld on Facebook at Facebook.com/NBCSportsWorld and Twitter @NBCSportsWorld.

MIKAELA SHIFFRIN WITH REUSCH EXTENSION OF THE PARTNERSHIP
Professional alpine athlete keeps on trusting in Reusch

American Mikaela Shiffrin and German glove specialist Reusch will extend their close partnership and moreover announce a special signature glove model for the next winter season 2015/2016.

Reusch is proud to state the extension of the agreement with Mikaela Shiffrin, present and future star in professional alpine ski racing. Beside this partnership, Mikaela will participate in developing a piste skiing glove for ladies. A young and fresh glove with lots of dynamic is what we can expect.

Reusch CEO Erich Weitzmann says: “We are proud to have the chance to develop a special signature glove with Mikaela. She has already reached so much at her early age, being Olympic champion, World Champion, and winner of World Cups. All these achievements are incredibly inspiring to all of us at Reusch and we will keep on working hard to prove her and also all our athletes, our retailers and end consumers out there that all our products will benefit from this positive energy.”

And it is not only the Reusch team that is celebrating the partnership and the fruitful exchange with professional athletes.

“I feel honored and excited to soon create my own signature glove with Reusch for my free skiing time out there! It will be a glove that my family, friends and all my fans can wear and have some fun with on the slopes. All I have been winning I won with Reusch. They just develop the best products in terms of fit and protection. For me there haven’t been any doubts that Reusch and their gloves will accompany me for many more years. I have to concentrate on so many things during my job; so knowing that Reusch takes care of my hands is a relief I am thankful for!” replies Mikaela Shiffrin.

To Mikaela and all our partner athletes we wish the best of luck for the upcoming World Cup season! Thanks you for trusting in Reusch!

Photo and announcement Via reusch.com

Ten things I found interesting around the web recently. Do you have something interesting worth sharing? Email editor @ hardbodynews.com and let me know.

Oscar Pistorius starts serving 5 year prison term
Double-Amputee Olympic Sprinter, Oscar Pistorius was sentenced to five years in prison for killing his girlfriend Reeva Steenkamp. He could be released after 10 months in jail and serve the remainder of his sentence under house arrest. The taken away in a police van Tuesday to start serving a five-year prison sentence for killing girlfriend Reeva Steenkamp. He will be will be ineligible to compete in any Paralympic events during his sentence. – Via Associated Press

THE GIRLS OF INSTAGRAM – WHAT HAPPENED?
Check out what Girl is Not a Four Letter Word has been highlighting when it comes to young female athletes and their Instagram accounts.
Via girlisnota4letterword.com

Chobani to introduce “Chobani Tots”
The popular greek yogurt brand plans to introduce the new product this January. – Via AdAge

Trying to Live in the Moment (and Not on the Phone)
via The New York Times

China plans to grow its sports sector into a 5-trillion-yuan ($817-billion) industry by 2025.
via reuters.com

Marathon Lawsuit
Paid workers vs Volunteers when it comes to a marathon and why this lawsuit matters. – Via Outside Online

Flying into obesity: Could jet lag be making you fat?
Via The Australian

Lebron James is featured in a new Beats By Dre headphone commercial but what’s with the Nike gloves for his workout?

Wanted: Cities interested in hosting 2024 Olympics
“The USOC is weighing bids from four cities before deciding whether to submit a candidate to the IOC next year. Vying for the U.S. nomination are Los Angeles, San Francisco, Boston and Washington. Los Angeles hosted the games in 1932 and 1984 and offers the easiest choice from the U.S., but does the world want to go back for a third time or go somewhere new?” – Via Associated Press

Why Are Americans So Fascinated With Extreme Fitness?
Heather Havrilesky writes and essay for The New York Times discussing the fascination CrossFit and “extreme fitness”. She writes, “There’s also a very American fixation on extremes at play: More is always better.” via – The New York Times