Archives for October 2014

It’s National Oatmeal Day. What does that mean? Great question and I have no clue, it just kept popping up on my twitter feed this morning. Do we really need a day devoted to Oatmeal? Apparently so. Competitors often make oatmeal part of the contest prep and while it can is boring to eat you can spice it up with peanut butter, bananas, cinnamon or stevia. Many people are on an anti-grain kick lately so don’t count on them to help you celebrate this ridiculous day.

Joe Silverman, senior marketing director for Quaker Foods North America, shared, “Oatmeal is a delicious and nutritious breakfast option that families have enjoyed together for generations. We’re excited to treat fans, especially on National Oatmeal Day, with oatmeal to start their day off right.”

Looking for a few oatmeal recipes? Check em out here.

Bodybuilding.com also has a few recipes to help make oatmeal suck less.

photo via bbcom

Complete results for the 2014 IFBB Europa Phoenix Pro event which featured over 160 competitors in Phoenix, Arizona.

2014 IFBB Europa Phoenix Pro Results
Phoenix, AZ – October 25-26, 2014

2014 IFBB Europa Phoenix Pro Fitness Results
1. Sarah Kovach
2. Whitney Jones
3. Ryall Graber
4. Chika Aluka
5. Kelcie Gahley
6. Allison Ethier
7. Nita Marquez
8. Amanda Hatfield
9. Hollie Stewart
10. Kimberly Stroup
11. Holly Semanoff
12. Shelly Paton
13. Tanis Tzavaras
14. Susana Cacavieli
15. Irene Nunn
16. Sherry Boudreau
16. Babette Mulford
16. Debbie Sizemore
16. Shannon Siemer

2014 IFBB Europa Phoenix Pro Figure Results
1. Vera Mallett
2. Ivana Ivusic
3. Josie Zamora
4. Brittany Campbell
5. Tamara Sedlack
6. Beckie Boddie
7. Olga Karavayeva
8. Carly Sparling Horrell
9. Dawn Fernandez
10. Melissa Spiegel
11. Susana Ramirez
12. Shalako Bradberry
13. Amber Crowder
14. Bruna Miyagui
15. Kimberly Jones
16. Agnese Russo
16. Beckie Boddie
17. Denise Rose
18. Shianne Behan
18. Jennifer Brown
18. Kim Clark
18. Virginia Coffman
18. Sarah Dominguez
18. Elizabeth Jenkins
18. Danielle Kiffer
18. Linda Potter
18. Viviana Baca Servin
18. Lacy Smith
18. Melissa Smith
18. Karly Woodle

2014 IFBB Europa Phoenix Pro Bikini Results
1. Sarah LeBlanc
2. Francesca Lauren
3. Lindsey Waters
4. Bianca Berry
5. Tatiana Koshman
6. Alexa Hotaling
7. Yarishna Ayala
8. Breena Martinez
9. Janelle Saitone-McGuire
10. Iveth Carreon
11. Edna Olivas
12. Lorena Bucio
13. Lisa Asuncion
14. Krissy Chin
15. Jessica James
16. Jennifer Stevens
17. Cindy Villalobos
18. Michelle Brannan
18. Karey A Grabow
18. Jessica Gutierrez
18. Solmay Hernandez
18. Lisette Howard
18. Jessica Lynn
18. Lisa Kelly
18. Camile Periat
18. Cecile Palacios
18. Cristina Mendivil
18. Joni Lyn Ortiz
18. Lisa Roy
18. Lindsey Wells
DNF – Sheena Jayne Anderton

2014 IFBB Europa Phoenix Pro Women’s Physique Results
1. Teresita Morales
2. Heather Grace
3. Tamee Marie
4. Jamie Postill
5. La’Drissa Bonivel
6. Susan Salazar
7. Natalia Batova
8. Asha Hadley
9. Nekole Hamrick
10. Antoinette Downie
11. Margarita Charalm
12. Shannon Byers
13. Jennifer Robinson
14. Loana Paula Muttoni
15. Erin Lawson
16. Katerina Kyptova
17. Laura Boisacq
17. Andrea Ferreira
17. Cassandra Floyd
17. Marnie Holley
17. Hannah Hallman
17. Marina Lopez
17. Dawniel King
17. Jayla McDermott
17. Jodi Marchuck
17. Tannaz Malek Nasta
17. Rita Rae
17. Kelli Schrader
17. Rebecca Schubeck
17. Casie Shepherd
17. Shelly Yakimchuk
17. Tracy Weller

2014 IFBB Europa Phoenix Pro Men’s Bodybuilding Results
1. Mohamed Bannout
2. Johnnie Jackson
3. Brad Rowe
4. Ben White
5. Fred Smalls
6. Grigori Atoyan
7. Pablo Ayala Zayas
8. An Nguyen
9. Franklin Roberson
10. Lloyd Dollar
11. Mike Johnson
12. Nikitas Manolakas
13. Alden Gamet

2014 IFBB Europa Phoenix Pro Men’s 212 Bodybuilding Results
1. Jose Raymond
2. Mark Dugdale
3. Ahmad Ahmad
4. Tricky Jackson
5. Marvin Ward
6. John Sherman
7. Gamal Al Maadawy
8. Troy Tate
9. Leonardo Pacheco
10. Wendell Floyd
11. Peter Ciccone
12. Bola Ojex
13. Jose Bustamante
14. Marcos Cardona
15. Breon Ansley
16. Lyndon Belgrave
16. Shavis Higa
16. Lorenzo Jones
16. Hennie Kotze
16. Daron Lytle
16. Richie Langit
16. Luis Santa

2014 IFBB Europa Phoenix Pro Men’s Physique Results
1. Jason Poston
2. Michael Ferguson
3. Xavisus Gayden
4. Ryan Hinton
5. David Gonzalez
6. Damir Delic
7. Nick Adams
8. Frank Griffin
9. Matt Christianer
10. Edgar Julian Gonzalez
11. Qaadir Majeed
12. Mariusz Czerniewicz
13. Murat Demir
14. Darnell Moss
15. Chris Williamson
16. Greg Jones
17. Evan Gryka
17. Freddy Naidu
17. Pierre Vuala

The 2014 TCS New York City Marathon is quickly approaching (November 2nd) and if you’ve ever ran a marathon you know how challenging they are. Shoe maker Asics shared, “Marathoners are a different breed. We know the strength, commitment and dedication it takes to be one of the 541,000 – less than 1% of the population – who complete marathons every year. Our world is full of meticulous planning; getting up before the sun; of personal sacrifice and gasping as we struggle to finish that last mile. But there’s more to it. We do it because we love it, and because it’s fun. Most of all, we run because we can’t live without it.”

Check out the infographic by Asics.

Joe Posnanski wrote, “We craved anything that resembled sports.” in his story titled “This is Sportsworld”. It’s in reference to NBC’s sports program from the 1980s. You can see the opening to it below and if you look close around the 57 second mark you’ll see female bodybuilding champion, Cory Everson. Don’t hold your breath on ever seeing that aired today. The 50th Olympia was supposed to air on NBC Sports Network but was pulled for unknown reasons but that’s a story for another time.

It’s refreshing to see NBC Sports focusing on the art of storytelling. It’s the easiest way to get people interested in sports. If a story is told in a compelling way, you’ll find yourself reading or watching it even if you don’t like the sport or the player. Check out NBCSportsWorld.com for a few stories already published, like the one with 12-time Paralympic Gold Medalist Jessica Long, and bookmark it for future stories.

“NBC SPORTSWORLD” is the New Long-Form Home of NBC Sports Digital
NBC Sports Digital recently announced the launch of NBC SportsWorld, a new micro-site within NBCSports.com dedicated to long-form storytelling. The site is populated with compelling long-form stories, essays, short films and documentaries, including select archived Olympic video.

Named after NBC Sports’ television program in the 1980s, which featured global content from a variety of sports properties, NBCSportsWorld.com is the home of exclusive long-form pieces from NBC Sports Digital’s contributors, including award-winning writer Joe Posnanski, Joe Prince-Wright of ProSoccerTalk, and Nick Zaccardi of OlympicTalk.

Following the site’s debut last Thursday, NBCSportsWorld has since added the following long-form pieces:

Payne, the story of how golf champion Payne Stewart lived, from the early days when his father guided and influenced him, his first Ryder Cup win, and the tragic end to his life in a lonely field in South Dakota.

CSN Bay Area Senior Insider Ray Ratto connects the dots from Joe Montana and John Elway to Colin Kapernick and Peyton Manning.

Nick Zaccardi examines the illusive long-jump record as current record holder Mike Powell celebrates 23 years with the title, the same amount of time as previous record holder Bob Beamon.

Bob Costas’s interview with Peyton Manning, who, prior to breaking Brett Favre’s all-time record for career touchdown passes, discussed the record-holders who preceded him.

In order to stay up to date with all of the latest features and videos on NBC SportsWorld, users can subscribe to a weekly newsletter that will be published each Friday recapping the previous week’s content on NBCSportsWorld.com. Readers can also follow NBC SportsWorld on Facebook at Facebook.com/NBCSportsWorld and Twitter @NBCSportsWorld.

MIKAELA SHIFFRIN WITH REUSCH EXTENSION OF THE PARTNERSHIP
Professional alpine athlete keeps on trusting in Reusch

American Mikaela Shiffrin and German glove specialist Reusch will extend their close partnership and moreover announce a special signature glove model for the next winter season 2015/2016.

Reusch is proud to state the extension of the agreement with Mikaela Shiffrin, present and future star in professional alpine ski racing. Beside this partnership, Mikaela will participate in developing a piste skiing glove for ladies. A young and fresh glove with lots of dynamic is what we can expect.

Reusch CEO Erich Weitzmann says: “We are proud to have the chance to develop a special signature glove with Mikaela. She has already reached so much at her early age, being Olympic champion, World Champion, and winner of World Cups. All these achievements are incredibly inspiring to all of us at Reusch and we will keep on working hard to prove her and also all our athletes, our retailers and end consumers out there that all our products will benefit from this positive energy.”

And it is not only the Reusch team that is celebrating the partnership and the fruitful exchange with professional athletes.

“I feel honored and excited to soon create my own signature glove with Reusch for my free skiing time out there! It will be a glove that my family, friends and all my fans can wear and have some fun with on the slopes. All I have been winning I won with Reusch. They just develop the best products in terms of fit and protection. For me there haven’t been any doubts that Reusch and their gloves will accompany me for many more years. I have to concentrate on so many things during my job; so knowing that Reusch takes care of my hands is a relief I am thankful for!” replies Mikaela Shiffrin.

To Mikaela and all our partner athletes we wish the best of luck for the upcoming World Cup season! Thanks you for trusting in Reusch!

Photo and announcement Via reusch.com

Ten things I found interesting around the web recently. Do you have something interesting worth sharing? Email editor @ hardbodynews.com and let me know.

Oscar Pistorius starts serving 5 year prison term
Double-Amputee Olympic Sprinter, Oscar Pistorius was sentenced to five years in prison for killing his girlfriend Reeva Steenkamp. He could be released after 10 months in jail and serve the remainder of his sentence under house arrest. The taken away in a police van Tuesday to start serving a five-year prison sentence for killing girlfriend Reeva Steenkamp. He will be will be ineligible to compete in any Paralympic events during his sentence. – Via Associated Press

THE GIRLS OF INSTAGRAM – WHAT HAPPENED?
Check out what Girl is Not a Four Letter Word has been highlighting when it comes to young female athletes and their Instagram accounts.
Via girlisnota4letterword.com

Chobani to introduce “Chobani Tots”
The popular greek yogurt brand plans to introduce the new product this January. – Via AdAge

Trying to Live in the Moment (and Not on the Phone)
via The New York Times

China plans to grow its sports sector into a 5-trillion-yuan ($817-billion) industry by 2025.
via reuters.com

Marathon Lawsuit
Paid workers vs Volunteers when it comes to a marathon and why this lawsuit matters. – Via Outside Online

Flying into obesity: Could jet lag be making you fat?
Via The Australian

Lebron James is featured in a new Beats By Dre headphone commercial but what’s with the Nike gloves for his workout?

Wanted: Cities interested in hosting 2024 Olympics
“The USOC is weighing bids from four cities before deciding whether to submit a candidate to the IOC next year. Vying for the U.S. nomination are Los Angeles, San Francisco, Boston and Washington. Los Angeles hosted the games in 1932 and 1984 and offers the easiest choice from the U.S., but does the world want to go back for a third time or go somewhere new?” – Via Associated Press

Why Are Americans So Fascinated With Extreme Fitness?
Heather Havrilesky writes and essay for The New York Times discussing the fascination CrossFit and “extreme fitness”. She writes, “There’s also a very American fixation on extremes at play: More is always better.” via – The New York Times

NEWS RELEASE
The Vladar Company announces the world television premiere of GENERATION IRON, the 2013 documentary that serves as the first-ever contemporary update in the classic bodybuilding film series, on Friday, October 10th at 11pm ET on ESPN.

The latest installment in the popular franchise that dates back to 1977’s PUMPING IRON featuring Arnold Schwarzenegger, GENERATION IRON examines the sport of professional bodybuilding as it is today and looks at the lives, attitudes and dedication of the latest generation of top bodybuilders on their journey to achieve the ultimate goal – to be crowned Mr. Olympia. The Academy Award® nominated actor Mickey Rourke narrates the film, which also features appearances by Schwarzenegger and Lou Ferrigno.

“We’re thrilled to have GENERATION IRON make its debut on ESPN, the finest TV outlet for sports programming,” said Vlad Yudin, co-founder and principal of The Vladar Company and the writer/director of the film. “GENERATION IRON has been rolling out across the world for the past year and its television premiere will bring its remarkable story to an even larger audience,” said Edwin Mejia, Producer and principal at The Vladar Company.

GENERATION IRON was released theatrically in the U.S. and Canada in September, 2013, coinciding with the 2013 Mr. Olympia competition in Las Vegas, ringing up an opening box office total of $245,000, which made it the biggest documentary opening of 2013. The film held its position as the #1 documentary in the US at the box office for three consecutive weeks and has since grossed more than $1,000,000.00 at the worldwide box office. GENERATION IRON’s commercial success is matched by its critical acclaim, with the film scoring an 80% critics’ approval rating and an 86% audience approval rating at review aggregator Rotten Tomatoes.

The film’s success continues to grow as it debuts overseas this month as GENERATION IRON is available worldwide on iTunes as of September 9, 2014. Additionally, an Extended Director’s Cut of GENERATION IRON, which delves deeper in the lives of bodybuilding’s biggest stars and their quest to for the Mr. Olympia crown, made its iTunes debut in the U.S. on Sept 9, 2014.

More information on GENERATION IRON can be found at the film’s official website at http://www.Vladar.com.

About The Vladar Company:
The Vladar Company is a media and entertainment company, led by Vlad Yudin and Edwin Mejia. Since its inception in 2008, the company has catered to the market’s growing need for entertainment content across multiple platforms. The company focuses on developing, financing and packaging a library of intellectual properties with its producing partners at leading Hollywood and International production studios. The company is becoming a leading producer of many genres and multiple mediums in US and international markets.

Vladar will continue to develop, finance and release projects in different formats as well as create and build brands with partners and investors around the world. Vladar will also focus on creating and developing new distribution models and contribute to the success of independent film and TV production. Its sales and operations will expand nationally and internationally.

NEWS RELEASE
espnW Announces Sponsors for its Fifth Annual Women + Sports Summit
Today espnW announced the roster of sponsors for its fifth annual espnW: Women + Sports Summit presented by Toyota. This year’s Summit, held October 8-10 in Dana Point, Calif., is themed “Making an Impact” and will again gather thought leaders and influencers from the sports industry and beyond to focus on creating greater opportunity for women in sports. Toyota returns as the presenting sponsor, along with returning sponsors CoverGirl, Gatorade, JBL and Under Armour. The latest blue-chip company to join the roster is EY.

In addition to branding and on-site integrations, the sponsorships feature digital and social activations across espnW’s platforms. As presenting sponsor, Toyota will again recognize and honor three “Everyday Heroes,” an award that celebrates individuals making a difference for women and girls in their local communities through sports.
Beauty and cosmetics partner CoverGirl will showcase its #GirlsCan campaign through print and digital quote tiles featuring female athletes who have broken barriers throughout history. The brand will also gift guests with products at the Summit’s gifting suite.

Gatorade, the sports nutrition sponsor for the fourth consecutive year, will provide guests with Gatorade products at all “points of sweat” throughout the venue, including morning runs, core training, surfing, yoga and cycling. James Carter from the Gatorade Sports Science Institute will participate in the Summit’s performance panel, “Human Potential and Pushing Beyond Our Limits.”

JBL, the official sound partner, will gift guests with their latest JBL Reflect BT Wireless Sport headphones, a product developed with key insights and feedback provided by 2013 Summit attendees. JBL will also present Surf Camp at the Summit, with hands-on surf instructions in and out of the water during the Summit sport activities sessions.

Under Armour, the Summit’s official training partner, will gift all attendees with innovative apparel, footwear and accessories from their elevated women’s collection. The brand will also present Todd Durkin’s I.M.P.A.C.T Challenge, as well as yoga classes with international instructor Kathryn Budig, as part of the Summit’s sports activities.

The Summit’s newest partner, EY, will be featuring its Women Athletes Business Network, a program focused on harnessing the untapped leadership potential of female athletes after their retirement from sport. Athletes and executives will have an opportunity to sign up for the program in the gifting suite.

The Summit will be held for the second straight year at the St. Regis Monarch Beach Resort. For more information about The espnW: Women + Sports Summit and to see the complete agenda visit www.espnWsummit.com or follow on Twitter with @espnW and #espnWsummit.

About espnW
espnW serves women who love sports. espnW.com provides an engaging environment that offers total access to female athletes and the sports they play, takes fans inside the biggest events, and shares a unique point of view on the sports stories that matter most to women. Founded in July, 2010, espnW lives across television, films, events, digital and social platforms. The annual espnW: Women + Sports Summit is the leading event of its kind in the sports industry. The Women’s Sports Foundation is a charity of choice for espnW.