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NIKE WOMEN PRESENTS: MASTER TRAINER MARIE PURVIS
Nike’s quintessential “trainer in your pocket” Marie Purvis launches an all-new NTC workout.

Marie Purvis was a Nike Master Trainer before the title even existed. Over the past seven years, she has helped Nike understand how to best reach female workout enthusiasts, bring fitness to new places and create a training app that would eventually touch millions of people across the globe. She was one of the driving forces behind the creation of Nike+ Training Club (NTC).

“I would definitely say NTC is my biggest accomplishment,” says Purvis. “I still pinch myself. But it’s real. I’m living it.”

FROM ATHLETE TO TRAINER AND #BETTERFORIT
Purvis excelled as a track athlete in high school. However, when she got to college, she was exhausted, injured and over-trained. She wanted to stay in the world of sports, but made the tough decision to not continue on her college track team. She became depressed, had to overcome issues with self-esteem and felt lost in the world. Then she talked to her father, who had run track himself.

“My dad told me that you make a decision every single day in life and you have to own that decision,” says Purvis. “You can’t dwell and you can’t live with regret. You have to take action.”

The conversation was a catalyst in Purvis’s journey to be #betterforit. Purvis took her dad’s advice to heart and began working at her college’s athletic training facility. The job blended her passions and her talents: sports, mentoring and exercise physiology. After graduation, she continued down that road, becoming a sports conditioning coach for a competitive soccer league in Oregon. From there, she connected with Nike, where her personal training career led her to designing workout classes that would become the precursor to NTC. Not long after, she helped design the NTC App.

“I wanted to develop tools for people who maybe didn’t have the resources to get a trainer or coach,” she says. “I wanted to educate. I wanted them to have a trainer in their pocket.”

THE HEART AND MIND OF NTC
Today, Purvis is an NTC Master Trainer based at Nike World Headquarters in Beaverton, Ore., who travels on workout missions all around the world. She divides her time among mentoring new trainers, researching fitness, designing workouts and educating the community. Known for her creative workouts and her ability to inspire the people she trains, Purvis gains energy and drive from helping others get fit and meet their goals.

“That’s what gets me up at 4 a.m. every single morning,” she says. “When people start exercising they get more energy, and that goes so much deeper than just being able to get through the day. Once they feel better inside, they start to shine. They glow. It’s crazy. They come into the gym and they’re smiling.”

In recent years, Purvis has gotten much of her inspiration from traveling to places around the world where fitness is just catching on and where women are just beginning to learn the many benefits of training.

“I get chills every time I see women embracing sport in a new place,” she says. “It is amazing to see thousands of girls get super excited about working out.”

MARIE PURVIS’S READY, SET, ZOOM WORKOUT ON NTC
Purvis’s Ready, Set, Zoom workout launches on the NTC App on July 7. The 13-minute workout is the first of six new training sessions that highlight the 12-week Find Your Fast NTC Challenge. Purvis designed it to be dynamic, fast-paced and a starting point for more challenging workouts in the weeks to come.

“This workout is about getting used to footwork and getting used to your body mechanics before the training program progresses,” says Purvis. “This will give you more body awareness as you increase your speed, build power, and develop explosiveness.”

The workout blends quick, powerful movements – like fast feet and split jumps – with full-body moves that showcase balance, poise, and core strength, like side planks and hollow bodies.

“You’re going to be out of breath and you’re going to work on strength,” she says. “The workout really sticks true to the six core moves and lays a foundation down to make you as successful as you can be over the next twelve weeks.”

To find out more, visit nike.com or follow the Nike Sport Feed in the NTC App.

To stay in touch with Marie, follow her on Instagram or Twitter.

EXCLUSIVE TIPS FROM MASTER TRAINER MARIE PURVIS
• Diversity and consistency are huge if you want to get results. To keep getting better, it’s important to have fun and mix it up.

• Everything is so fast-paced and high-strung these days. People are getting injured and over-training. I want people to take a breath, slow down and do a proper warm-up.

• Functional training — training your body for everyday movement — should be your foundation. This is what Nike+ Training Club is all about.

• The NTC App really is a trainer in your pocket. If you’re just starting out, pick a Beginner-level class and follow the coaching in the app. Before you know it, you’ll be advancing to higher levels and longer workouts.

• One of the most powerful motivators I’ve seen in my travels is the power of the community. Whether you’re connecting digitally or in person, find your workout friends and push one another – you’ll go much further than you would alone.

Lead Image via Nike.

NIKE KING’S ROAD OPENS, THE BRAND’S FIRST WOMEN’S ONLY STORE IN EUROPE
Nike opened its first women’s-only store in Europe today, Nike King’s Road. Located at 33 King’s Road on London’s iconic shopping street, Nike King’s Road is a 207 square metre consumer experience store that offers the best Nike’s performance products and services and is designed to inspire the women of London to reach their athletic potential. King’s Road is the third women’s only store for the brand; Nike opened locations in Shanghai, China and Newport Beach, California late last year.

Nike King’s Road offers consumers bespoke services such as pant hemming, gait analysis and bra fitting. Consumers can also get advice on the best products for individual running techniques and training programmes.

The store will create a fitness hub in the King’s Road community with free weekly Nike+ Training Club classes and a Nike+ Run Club. A booking system is housed on the digital community wall within the store allows visitors to reserve spots at all Nike running and training sessions held by Nike across London. Consumers can also access the full Nike+ Training Club and Nike+ Run club schedule at www.Nike.com/London, where they can book a space at any session. In addition to weekly Nike+ Training Club and Nike+ Run Club gatherings, special events will celebrate key sports and fashion moments.

“Our new King’s Road store is yet another example of our commitment to women to bring them the very best of Nike,” said Heidi O’Neill, VP & GM Nike Stores. “Our women’s business has never been stronger and our deep connections with women at retail are helping fuel this growth.”

The store’s digital services offer convenient ways to connect with the Nike community and purchase products. Consumers can buy latest Nike collections via a “click and collect” system at www.nike.com and pick up their purchases in the store. Consumers can also showcase their personal style via www.nikeid.com by designing bespoke shoes with a NIKEiD consultant who can provide guidance on fabrics, colour palettes and the correct footwear style for all needs, including training, running and everyday use.

Nike Women Europe – London

Style forms a central theme of the new space and is highlighted by unique, creative installations in the store. Isamaya French, a London-based illustrator and make-up artist, produced a piece of art that communicates the synergy of sport and style in the store’s basement level. A separate map of London also pays homage to the UK capital and features Nike heptathlete Katarina Johnson-Thompson and is incorporated into the store’s design. Consumer enjoy special dimmers in the changing rooms that show outfits in three different lighting scenarios –morning, afternoon and evening.

Nike’s commitment to sustainability is reflected in the reclaimed wood used for the flooring and that the store’s LEED Platinum certification, the highest level granted in the green building program.

Nike King’s Road is located at 33 King’s Road, London, SW3 4LX. It is open Monday through Saturday from 10 a.m. to 8 p.m. and Sundays from 12 to 6pm.

It’s no secret that print magazines have been faced with many challenges, especially in the fitness industry. As advertisers move their ad dollars to online and social media avenues, print magazines have struggled. We’ve seen the number of issues reduced, paper quality dropped and many times the same photos and articles are being recycled. Fitness magazines are often their own worst enemies. It’s not that print is dying, it’s more the case of magazine failing to offer something unique and fresh.

Today Meredith Corporation announced it has acquired popular women’s fitness magazine, SHAPE from American Media Inc (AMI). Meredith has acquired not only print but also the digital assets to Shape, Natural Health and Fit Pregnancy brands. Meredith will begin publishing SHAPE with the May 2015 issue and combine it with their existing Fitness magazine. Fitness magazine will no longer be printed but its website will continue to operate separately from SHAPE’s website. Subscribers of Fitness magazine will be receiving SHAPE with the May issue. Meredith will stop printing Fit Pregnancy and Natural Health magazines but will continue with an online presence with both titles.

The news of this sale could be foreshadowing with other AMI titles. Don’t be surprised to see Men’s Fitness, Muscle & Fitness, Muscle & Fitness HERS and/or Flex sold this year. It wouldn’t be shocking to see Muscle & Fitness HERS cease to exist sooner than later. The writing is on the wall, in my opinion, when Meredith purchased the three other brands in AMI’s Women’s Active Lifestyle Group but not HERS. Meredith likely saw little value in the HERS assets and opted not to acquire them. The only other option for HERS is to be packaged with big brother Muscle & Fitness magazine and attempt to sell them together.

**Update**
The New York Post is reporting the sale of SHAPE, Fit Pregnancy and Natural Health was for “$60 million in cash, plus future profit-sharing” according to their sources.

NEWS RELEASE:

Meredith To Acquire Popular Shape Brand From American Media
Merging Fitness Magazine into Shape to Create Leading Media Brand in Women’s Active Lifestyle Category
NEW YORK and DES MOINES, Iowa, Jan. 28, 2015 — Meredith Corporation (NYSE:MDP, www.meredith.com), the leading media and marketing company serving more than 100 million unduplicated American women, announced today that it has reached an agreement to acquire Shape magazine and the digital assets of the Shape, Natural Health, and Fit Pregnancy brands from American Media (AMI).

Meredith introduces an updated market positioning and logo that reflect the strength of Meredith’s national and local consumer media brands as well as its expanded portfolio of marketing solutions.

Meredith will begin producing Shape magazine with the May 2015 issue, with current readers of Shape and Meredith’s Fitness magazine receiving the new and enhanced Shape magazine. Shape will have a rate base of 2.5 million, an increase of 60 percent from its current level of 1.6 million. The Shape and Fitness websites sites will continue to operate as separate digital destinations, with a combined reach of almost 7 million unduplicated unique monthly visitors.

“The acquisition of Shape establishes Meredith as the leader in the women’s active lifestyle media category,” said National Media Group President Tom Harty. “It increases our reach among millennial women to over 23 million, creating an unmatched opportunity for advertisers to connect with this highly-valued audience across multiple media channels.”
Shape magazine covers exercise, beauty, nutrition, health, fashion, wellness, and other lifestyle topics to help women lead a healthier, active lifestyle. It is the category leader and has a median household income of $87,000 and median age of 39, the youngest in the category.

Tom Witschi, President of the Meredith Women’s Lifestyle Group, will oversee the new brands. The digital brands and related assets will report to Jon Werther, President, Meredith Digital. In addition, Galvanized LLC will be working with Meredith on the newly combined Shape and Fitness.

“We’re excited that David Zinczenko and his team from Galvanized will continue to oversee the editorial and brand vision for Shape to ensure stability and continued quality throughout the transition,” Witschi said. “David has been the acting Editorial Director for Shape at AMI, and he and his team bring an unsurpassed expertise in the healthy, active lifestyle field, as demonstrated by their success in building Men’s Health; the launch of Women’s Health; and the recent award-winning re-launch of Men’s Fitness.”

“As Shape joins Meredith’s Women’s Lifestyle Group, it is poised to build upon it’s extraordinary position as the category leader in both ad pages and circulation to deepen connections with its audience, while reaching out to new ones,” said David J. Pecker Chairman and CEO AMI. “We couldn’t be more proud of the work of the editors and publishers who have helped build Shape into the industry-leader it is today, and I look forward to seeing it continue its remarkable success at Meredith in the years ahead.”

Financial terms were not disclosed. The transaction will be accretive to Meredith’s fiscal 2015 financial performance. Meredith will provide more detail when it reports its fiscal 2015 second quarter results on January 28, 2015.

The acquisition of Shape is the latest in a series of acquisitions, launches and alliances for Meredith’s National Media Group including:
• A 10-year licensing agreement with Martha Stewart Living Omnimedia to acquire the rights to Martha Stewart Living, Martha Stewart Weddings and www.marthastewart.com media properties.

• The launch of the award-winning Allrecipes magazine, which followed the acquisition of Allrecipes.com. Last week Meredith raised the rate base of Allrecipes to 1.1 million.

• The acquisition of leading digital destinations, including the growing website www.mywedding.com and native and engagement-based digital advertising leaders Selectable Media.

Additionally, over the last three years, Meredith has acquired the Eating Well, Family Fun, Every Day with Rachael Ray, Parenting and Baby Talk brands. In spring of 2015, Meredith plans to launch Parents Latina, an English-language magazine with a ratebase of 700,000 targeting millennial Hispanic moms.

“We continue to strengthen our focus on the important areas of home, family, food and health,” said Meredith Chairman and CEO Steve Lacy. “This acquisition strengthens our portfolio in both the print and digital space, and is consistent with our Total Shareholder Return strategy to pursue investments that scale our business and increase shareholder value.”
Meredith has also been executing a strategy to expand its broadcast television footprint. In the last year, Meredith’s Local Media Group has completed or announced the acquisition of television stations in Phoenix, St. Louis, Mobile-Pensacola and Springfield (Mass.).

“We continue to look for strategic acquisitions, partnerships and investment opportunities like these to expand our reach and create additional shareholder value,” said Meredith Chief Development Officer John Zieser.

ABOUT MEREDITH CORPORATION
Meredith Corporation (NYSE: MDP; www.meredith.com) has been committed to service journalism for more than 110 years. Today, Meredith uses multiple distribution platforms – including broadcast television, print, digital, mobile and video – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith’s National Media Group reaches an audience of over 230 million monthly, including 100 million unduplicated women and 60 percent of American millennial women. Meredith is the leader in creating content across media platforms in key consumer interest areas such as food, home, parenthood and health through well-known brands such as Better Homes and Gardens, Parents and Allrecipes. The National Media Group features robust brand licensing activities, including over 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing is a leader at developing and delivering custom content and customer relationship marketing programs for many of the world’s top brands.
Meredith’s Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households. Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 – including Atlanta, Phoenix, St. Louis and Portland – and 13 in Top 50 markets.
Meredith’s balanced portfolio consistently generates substantial free cash flow, and Meredith is committed to growing Total Shareholder Return through dividend payments, share repurchases and strategic business investments. Meredith’s current annualized dividend of $1.73 per share yields approximately 3.5 percent. Meredith has paid a dividend for 67 straight years and increased it for 21 consecutive years.

SOURCE Meredith Corporation

NEWS RELEASE
espnW Announces Sponsors for its Fifth Annual Women + Sports Summit
Today espnW announced the roster of sponsors for its fifth annual espnW: Women + Sports Summit presented by Toyota. This year’s Summit, held October 8-10 in Dana Point, Calif., is themed “Making an Impact” and will again gather thought leaders and influencers from the sports industry and beyond to focus on creating greater opportunity for women in sports. Toyota returns as the presenting sponsor, along with returning sponsors CoverGirl, Gatorade, JBL and Under Armour. The latest blue-chip company to join the roster is EY.

In addition to branding and on-site integrations, the sponsorships feature digital and social activations across espnW’s platforms. As presenting sponsor, Toyota will again recognize and honor three “Everyday Heroes,” an award that celebrates individuals making a difference for women and girls in their local communities through sports.
Beauty and cosmetics partner CoverGirl will showcase its #GirlsCan campaign through print and digital quote tiles featuring female athletes who have broken barriers throughout history. The brand will also gift guests with products at the Summit’s gifting suite.

Gatorade, the sports nutrition sponsor for the fourth consecutive year, will provide guests with Gatorade products at all “points of sweat” throughout the venue, including morning runs, core training, surfing, yoga and cycling. James Carter from the Gatorade Sports Science Institute will participate in the Summit’s performance panel, “Human Potential and Pushing Beyond Our Limits.”

JBL, the official sound partner, will gift guests with their latest JBL Reflect BT Wireless Sport headphones, a product developed with key insights and feedback provided by 2013 Summit attendees. JBL will also present Surf Camp at the Summit, with hands-on surf instructions in and out of the water during the Summit sport activities sessions.

Under Armour, the Summit’s official training partner, will gift all attendees with innovative apparel, footwear and accessories from their elevated women’s collection. The brand will also present Todd Durkin’s I.M.P.A.C.T Challenge, as well as yoga classes with international instructor Kathryn Budig, as part of the Summit’s sports activities.

The Summit’s newest partner, EY, will be featuring its Women Athletes Business Network, a program focused on harnessing the untapped leadership potential of female athletes after their retirement from sport. Athletes and executives will have an opportunity to sign up for the program in the gifting suite.

The Summit will be held for the second straight year at the St. Regis Monarch Beach Resort. For more information about The espnW: Women + Sports Summit and to see the complete agenda visit www.espnWsummit.com or follow on Twitter with @espnW and #espnWsummit.

About espnW
espnW serves women who love sports. espnW.com provides an engaging environment that offers total access to female athletes and the sports they play, takes fans inside the biggest events, and shares a unique point of view on the sports stories that matter most to women. Founded in July, 2010, espnW lives across television, films, events, digital and social platforms. The annual espnW: Women + Sports Summit is the leading event of its kind in the sports industry. The Women’s Sports Foundation is a charity of choice for espnW.

NEW YORK (AP) — What perfect timing.

An all-women sports show premieres Tuesday night after weeks of NFL domestic violence cases dominating the headlines. Co-coordinating producer Emilie Deutsch has spent a lot of time listening to that male bastion of sports talk radio to prepare for the gig, and she marvels that “I can’t tell you the number of times I’ve heard someone say, ‘Well, I talked to my wife about this and my wife said this.'”

A core panel of a dozen female commentators will get to speak for themselves on “We Need to Talk,” which airs on cable channel CBS Sports Network. The weekly, hour-long, prime-time show is the first of its kind.

To Deutsch and fellow coordinating producer Suzanne Smith, the all-women cast makes it completely different than other sports programs — yet no different at the same time.

Smith notes that “The NFL Today” studio is next door to that of “We Need to Talk,” and she believes any of her 12 commentators could comfortably slide onto that set.

“They can talk the talk,” said Smith, the only woman currently producing or directing NFL games.

But CBS wouldn’t be doing the show unless its executives believed their talk would offer a different perspective.

“They bring their experiences as young girls, women, mothers, daughters to the topics,” said Deutsch, a vice president of features and original programming.

The main panelists are a mix of veteran broadcasters and former pro athletes. CBS is using five of its own announcers: Pro Football Hall of Fame honoree Lesley Visser; former Oakland Raiders CEO Amy Trask; sideline reporters Tracy Wolfson and Allie LaForce; and radio host Dana Jacobson. They are joined by reporter Andrea Kremer of NFL Network and HBO Sports, boxer Laila Ali, basketball stars Lisa Leslie and Swin Cash, swimmers Dara Torres and Summer Sanders, and tennis player Katrina Adams.

This is not a show specifically about women’s sports, unless they happen to be a major source of news. The domestic violence charges against star U.S. Soccer goalie Hope Solo will likely be discussed during Tuesday’s premiere — a subject that has received plenty of mainstream media attention in the context of the NFL’s handling of the Ray Rice case.

The first two planned segments Tuesday are on the league’s response to domestic violence allegations, hardly a stretch considering that has been by far the biggest sports story of the last month.

“(Viewers) are craving these women’s voices now more than ever before,” Smith said Monday.

“We Need to Talk” was announced in late August and in the works long before that. NFL Commissioner Roger Goodell was facing criticism at the time for handing Rice a two-game suspension, but only later did the issue become massive national news when TMZ released video of the Baltimore running back assaulting his then-fiancee.

Goodell, who had since acknowledged that the initial punishment was too lenient, suspended Rice indefinitely after the Ravens released him.

“All these things happened that totally needed a women’s perspective also,” Leslie said. “You had men addressing abuse that’s happening to a woman. What do women think?”

Leslie also thinks, though, that she brings a perspective of a hardcore fan no different from the male sports talk radio hosts she loves to listen to in the car. The passion that makes her yell at the TV and decide to attend 7 a.m. church services so she can make it home in time to watch her favorite New England Patriots.

After the first two segments Tuesday, the premiere will turn to more on-the-field sports topics such as Derek Jeter’s retirement and the job security of Michigan football coach Brady Hoke. And there may very well be male guests in future weeks.

CBS has shown its commitment to the show by promoting it during hugely popular NFL and SEC broadcasts. Trask and Kremer will also appear on Tuesday’s “CBS This Morning” to plug it.

The audience for “We Need to Talk” will be limited, though, by the distribution for CBS Sports Network, which is in fewer than half of the country’s homes with televisions. The channel is not rated by Nielsen, so viewership numbers won’t be available.

Just the existence of the show is important to Deutsch, who respects Visser, Wolfson and LaForce’s work as sideline reporters but is frustrated that women aren’t in the booth on NFL games.

“It’s really time for women to have more of an opportunity,” Deutsch said, “than being relegated to three minutes during a three-hour football game.”

STATEMENTS FROM MEMEBERS OF THE “WE NEED TO TALK” TEAM
“I am so honored to be a part of a ground-breaking show that exemplifies knowledge and expertise in the world of sports with some of the most reputable and respected voices in the sports arena. There’s no better time than now to express our views as women in the sports world that represent such a large base of athletes and fans.” – Katrina Adams

“I am thrilled and honored to have a seat at the table for meaningful conversation with so many accomplished women in the sports world.” – Laila Ali

“As a passionate sports fan, as well as an athlete, I am excited to be a part of CBS Sports Network’s historic sports-focused program hosted entirely by women, especially at a time when the influence of women in sports has evolved to where it is today.” – Swin Cash

“I’m excited to be a part of the show. While the buzz may be about this being an all-female sports show, once we start talking, I have no doubt that what we’re saying, not the gender of who is saying it, is what will resonate most.” – Dana Jacobson

“When I first heard about the show, my reaction was ‘finally.’ I applaud CBS for taking this historic step and am flattered and grateful to join the stellar group of women on the CBS roster and beyond. I have known and worked alongside Lesley Visser and Amy Trask for virtually my entire career. It’s ironic that over the years we’ve had so many conversations that start out with, ‘We need to talk about…’ Now we all get to share our knowledge and opinions on the burning issues in sports in this unique new forum.” – Andrea Kremer

“As human beings, we have the opportunity every day to redefine the preconceived standards that others set for us. No one but ourselves can know what we are capable of achieving. This show gives women an opportunity to challenge the status quo and set higher standards for what we can achieve as broadcasters.” – Allie LaForce

“I am honored to join the CBS Sports family to inspire, entertain and deliver insight on a platform with amazing women doing what we do best – talk sports. I am excited to have the opportunity to be a part of such a ground-breaking show. Yet we cannot do it alone. We hope to have the support of men and women because it’s time, and ‘We Need To Talk!’” – Lisa Leslie

“Sports have always been a huge part of my life and my conversations. It is a thrill and an honor to be a part of this ground-breaking show. I am a competitor at heart, but a true sports fan to my core.” – Summer Sanders

“Being an Olympic Medalist was a team effort. So I am honored to be a part of CBS Sports’ WE NEED TO TALK cast of iconic women. Being part of a show with some of my broadcasting and sports idols is an honor.” – Dara Torres

“I am delighted to be part of this electrifying project. It is certainly fitting that such leading edge programming is being presented by this tremendous network. I look forward to collaborating with the many terrific people who are working on this innovative project, both in front and behind the camera.” – Amy Trask

“The sports world is in need of a show like this and there is no better place for it than CBS. I am so excited to be part of this project and working alongside these talented, knowledgeable women as we bring our view on all the hot topics in sports.” – Tracy Wolfson

Info provided by ap.org and cbspressexpress.com.