Behind-The-Scenes Photos from David LaChapelle Smirnoff Vodka Commercial

IFBB Pros Jill Rudison, Branden Ray and Tonia Moore were recently cast for a Smirnoff Vodka commercial. Jill shared that the muscle-bound trio is on set with world-renown photographer David LaChapelle for a photo shoot. As you can see from the outfits, it’s sure to be an over-the-top campaign, which LaChapelle is known for.

Prop to Jill for sharing the images and for the trio on landing the gig. We look forward to seeing the end result.

ifbb-luchaJill Rudison, Branden Ray and Tonia Moore gone Lucha!

Jill Rudison with Chris Masters.

Protein to Start Your Day? Milk Mustache Super Bowl Ad with The Rock

There’s no question Dwayne “The Rock” Johnson is one of the biggest super stars in the world. When he’s not in the ring for WWE he’s in the gym pumping iron or prepping for another movie. The folks at the Milk Mustache campaign are taking to the Super Bowl in hopes of cashing in on his fame. Typically we’ve seen celebrities with a “milk mustache” in print but not on tv.


At the end they show “Protein to Start Your Day” which, in our opinion, is a bit misleading. We love The Rock but pretty sure he doesn’t turn to a gallon of milk for his protein. What do you think? Plus where’s his milk mustache?

VIDEO: Calvin Klein Concept Super Bowl Ad

Watch a preview of the Calvin Klein Concept commercial featuring model Matthew Terry. The latest offering from Calvin Klein Underwear features 360• seamless technology for a new standard in freedom and fit. Stay tuned for the full commercial premiere during this Sunday’s Super Bowl broadcast.



Visit Calvin Klein on the web:

Image and text via youtube.

New Planet Fitness Commercial – Hot or Not? UPDATED

Planet Fitness is known for their absurd, over the top commercials and their “Lunk Alarm”. Most physique competitors would be banned from their gym due to their laundry list of rules, like no grunting. The gym chain is back with a new round of commercials to kick off the new year. They claim they’re not a gym though and it’s only $10 a month. In the newest spot they poke fun at pretty girls and claim that’s why their not a gym.


Um ok. I’m not buying it but if it gets people to workout then so be it but it’s a pretty lame approach in my opinion. What say you Hardbody Nation? Check out the commercial below and then vote and/or comment below.


The New York Times published a story about Planet Fitness and shared that the new campaign will use the slogan “No Gymtimidation”. This coincides with their “judgement-free zone” that is unless you grunt then you could get booted out. One thing I was unaware of that the NYT piece mentioned was “Every month members are treated to pizza on the first Monday night and bagels on the second Tuesday morning, while Tootsie Rolls are handed out daily.”


But Steve Red, the chief creative officer of Red Tettemer & Partners, said the aspirational approach can backfire when it comes to promoting health clubs.

“I’m never going to get to be that washboard-stomach, super-cut guy that I see in the Equinox ads,” said Mr. Red, referring to the chain of upscale gyms.

New York Times.

Maybe because the daily tootsie rolls have something to do with that Mr.Red.

#update# Not to be outdone by the women’s ridiculousness there’s a new “BURN” spot for men. I laughed but only because of how stupid it is.

Disclaimer: Reader discretion advised, please consult your physician before beginning any exercise or diet program.